Business Analytics & Marketing Student | Data-Driven Strategist | Lifelong Learner
I am a senior at the University of Iowa's Tippie College of Business, majoring in Business Analytics and Marketing, with an anticipated graduation in May 2026. My GPA is 3.3, and I have been recognized on the Dean's List for Fall 2024, Spring 2025, and Fall 2025.
I thrive in collaborative environments where I can absorb new ideas quickly and translate them into results. Whether I am leading a data wrangling project or mentoring a new team member, I bring a coachable mindset and a genuine drive to help teams grow. After graduation, I plan to pursue an MBA with a focus on business analytics and emerging AI technologies.
My experience spans international marketing internships, event management, and academic analytics projects — giving me a grounded, practical view of how data and strategy work together in real business settings.
As part of a team project, I performed k-means clustering on a dataset with 300+ variables to identify 14 distinct consumer segments for Big Grove Brewery. Using variable indexing, we uncovered behavioral, demographic, and psychographic differences across segments and developed data-driven marketing strategies, targeted campaigns, and new product concepts grounded in those insights.
Leading this project, I used Reddit's API to gather data on current mental health topics across social media. I cleaned and transformed the scraped data to prepare it for analysis, then presented findings visually to a non-technical audience through clear and engaging visualizations.
During my marketing internship at American Heritage in Augsburg, Germany, I designed 5 innovative product labels aligned with the brand's identity and current market trends. I also planned and executed a trade fair booth that optimized new product displays and attracted 50+ B2B inquiries, and created digital marketing content across Instagram, TikTok, and Facebook.
I am open to full-time roles and internships in business analytics, marketing strategy, and data-driven operations. Feel free to reach out.